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CRM Manager

Wythenshawe, Manchester
£40,000 to £45,000
Job Type
6 Sep 2022
Execution of CRM marketing and operational campaigns is the sole responsibility of this role, as is the analysis of CRM effectiveness in order to create personalised relationships with customers and prospects to drive qualified traffic through the funnel (including funnel-exit strategies). Client Details A global leader in hearing care are recruiting for a brand new role for a CRM Manager to join their Manchester based team. Description This role ideally requires candidates to have CRM marketing and operational experience with an understand of data segmentation (incl micro-segments) and customer loyalty, delivered through cloud-based CRM systems. The CRM specialist champions the customer at all interactions and when representing marketing in governance, project and operational business meetings, and is the subject matter expert for delivering changes to marketing and operational process changes. Customer Intelligence Implements and adapt global customer segmentation model on systems and in data segments within Adobe CRM (Classic) Interprets phenomena and develops detailed positioning plan for the selected segment Suggests marketing actions, based on the evaluation of commercial attractiveness for each customer segment Constantly monitors business development evolution and in a timely manner, identifies relevant opportunities or risks for the revenue growth Designs and implements processes to ensure data quality and data enrichmentCRM Strategy Implements and maintains the global CRM playbook, ensuring continuous optimization based on obsessive campaign monitoring Design highly targeted BTL CRM marketing plan to achieve revenue targets. Ensures all marketing campaigns are delivered on time and within budget Localizes campaigns calendar at Country (UK) level, personalizing relevant content to engage with different audiences Project manages every step of every CRM campaign from beginning to end, ensuring they meet the target objectives Creates report on campaign ROI and makes recommendations for improvementsGo to Market Implements multi-channel orchestration including internal and external contact centres, retail stores and marketing channels (Email, Direct Mail, Email and Tel) Creates training and governance related to CRM campaigns for stores and contact centres to execute CRM marketing and operational campaigns Liaises with and provides reports and information for the corporate 'Go to Market' colleagues at the global head office in MilanLoyalty & Partnership Optimizes the campaign flow in alignment with CRM strategy Manages at country level, the loyalty mechanisms through programmes and partnerships: catalogues, service cardsProfile Role related skills & Competencies Knowledge of segmentation, customer profiling and a good understanding of journey requirements Excellent knowledge of CRM systems, ideally Adobe CRM (Classic) Experience using reporting tools such as Power BI and Tableau is advantageous Strong analytical skills and an eye for detail (incl. cost/budget control) Excellent Microsoft Excel, Word, and Power Point skills Basic understanding of HTML to import/build email files into Adobe CRM (Classic) Strong organisational skills to manage multiple campaigns starting and ending at different times Ability to build and maintain strong working relationships with suppliers and colleagues in the UK and throughout the 26 countries where operatesBehavioural competencies Ability to work under pressure and be adaptable to change Strong leadership and managerial skills Ability to influence others, including at a senior level High sense of initiative and self-motivation An eye for continuous quality improvement Proven ability to meet deadlines - with willingness to go above and beyond to get the job finished Focus on service delivery / customer serviceJob Offer Competitive salary , hybrid working + benefits
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  • Job Reference: 705458326-2
  • Date Posted: 6 September 2022
  • Recruiter: Michael Page
    Michael Page
  • Location: Wythenshawe, Manchester
  • Salary: £40,000 to £45,000
  • Sector: Sales & Marketing
  • Job Type: Permanent