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Email Marketing Executive

Derby, Derbyshire
Job Type
6 Sep 2022
Email Marketing Executive Fulltime, Monday to Friday (Hybrid working available) We re looking for a creative Email Marketing Executive with a can-do attitude to come and join the team! There s lots to do As the Email Marketing Executive, you ll be helping to manage the end to end campaign delivery, as part of a multi-channel marketing strategy to help bring our brand to life. You will help us to communicate better and enhance the experiences of all current and prospective customers. Working closely with CRO and Data & Insights specialist and the wider marketing team you will: • Be a driver of new ideas, that will support the over-arching lead gen strategy • Create nurture journeys at every step of the inbound funnel • Help to build & maintain the system of automated communications & notifications for customers • Execute the testing for all campaigns to ensure optimisation of every send • Build a detailed understanding of our audience segments, enriching the segments with learnings from previous activity • Be accountable for the end to end campaign process from brief to deployment • Contribute to the Customer Engagement Framework to underpin our communications • Work closely with CRO and Data & Insights specialists to improve and optimise users experience • Support the Digital Marketing team in the development of data-driven, personalised email campaigns to improve customer engagement, customer lifetime value and customer retention • Confident in writing copy to sell to and convert our customers into leads • Work closely with our design studio to develop a coherent set of communications that fit within your framework • Report on the results of email campaigns, producing reports on performance of key metrics and making recommendations for improvement About You! Full training will be provided to ensure you can quickly get up to speed, but to be successful in this role, you need to demonstrate: • Exceptional communication skills: Both written and verbally • Eye for accuracy: Deliver work of a consistently high standard, which is meticulously checked • Proactive: You will be expected to identify and deliver solutions to problems independently Previous experience within digital content, an eCRM role or similar University Degree or equivalent experience Previous experience of briefing creative for marketing collateral, with demonstrable experiencing in briefing teams on the creation of emails. A commercial focus Strong time management, prioritisation and problem-solving skills Great team player who demonstrates initiative and collaboration Confidence communicating and influencing cross-functional teams Enthusiastic and positive attitude
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  • Job Reference: 705457194-2
  • Date Posted: 6 September 2022
  • Recruiter: H2O Recruitment Services
    H2O Recruitment Services
  • Location: Derby, Derbyshire
  • Salary: £27,000
  • Sector: Sales & Marketing
  • Job Type: Permanent