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Media Planner

Location
Chicago, Illinois
Posted
20 Jul 2022

JOB SUMMARY


The Associate works day-to-day on their assigned brands and is expected to support the outputs and deliverables as directed by their managers. The Associate must understand the client's brand and marketing objectives and steward a large portion of the tactical planning process. The Associate provides recommendations that meet client objectives using factual analytical rigor, research and judgement. The Associate must manage timelines and deliverables while keeping their managers apprised of progress and challenges. The Associate is expected to have a strong desire to learn and appropriate working knowledge of all media channels especially digital. They should have mastery of available media research, resources and tools (both media and inter-department). The Associate may be asked to contribute to the business or support new business.

ESSENTIAL FUNCTIONS

Team Management

Help train the Assistant Media Planner by ensuring they are set up with the appropriate programs and files and that deadlines are clear and feasible

Budget and Billing

Partner with Assistant Media Planner to ensure budget/billing documents are complete and accurate, analyze and review competitive reports as well as ensures that flowcharts are up-to-date

Media Strategy

Own target analysis & immersion and review media plans and recommendations with AMD prior to presenting to GMD, account teams and clients

New Business

Prepare and participate in new business presentations explaining the media department's function in a clear and concise manner to potential and/or current clients

JOB DUTIES & RESPONSIBILITIES

Comments

Media Planning and Execution:

Responsible for developing, implementing and monitoring media plans and campaigns across assigned brands including maintaining accurate documentation (especially financial) and plan evolutions of requested and recommended revisions

Authors documents related to the plan (i.e., media briefs, RFPs recommendations, etc.)

Identify target audiences and analyze their characteristics, behaviors and media habits

Recommends most appropriate tactics/partners to fulfill client/plan objectives and KPIs with supporting rationale and measurement plan

Assists in developing buying strategies to maximizing media value and impact while supporting media negotiations

Compiles and provides digital specs to creative teams (client specific)

Creates and maintains flowcharts and issues/maintains media buy authorizations, budgets and spend summaries

Ensures appropriate QA is conducted and monitored throughout campaign identifying and elevating issues

Understands intricacies of various tracking/targeting services holding partners accountable for performance improvement

Works in conjunction with Assistant on billing and invoicing to maintain consistent process keeping abreast of all invoice, billing and delivery issues; knows when to escalate discrepancies

Works collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, unit, creative, etc. drawing implications that impact go-forward plans

Writes POVs as needed and evaluate new technology, innovation and/or opportunities



Client & Internal Relationships:

Supports or manages day-to-day client interactions while building credibility and being responsive

Helps manages client expectations and deliverables

Oversees training and development of Assistant

Works closely with the teams (Analytics, Account, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safety

Participates and leads, if appropriate, face to face client and vendor meetings

Builds positive relationships with internal and external teams and sets good example for Assistants


Strategic Thinking & Leadership:

Works with management team (Supervisor/AD/Media Director) to support development of media plans/buy strategies

Shares new and relevant opportunities in written and verbal form to the group or client

Strategizes ways to most effectively use dollars to the clients' greatest benefit

Assesses problems and concerns in a systematic, logical and rational manner

Proactively resolves issues, know when to and to whom to escalate

Provides training and guidance to new team members and nurtures/promotes team environment

Works with Supervisor to develop management skills while overseeing and training junior staff

Excels at time management, assuring projects are completed on time and adhered to (within) budget

May be responsible for contributing to accurate, honest and timely performance management documents

Capable of managing multiple deliverables and ability to seamlessly transition among them


Communications Skills:

Expresses oneself clearly and concisely in oral communications

Writes in a clear, compelling and concise manner

Organizes ideas and information logically and sequentially

Develop client documents that are clear, compelling and persuasive

Ensures key information is provided to team supervisor and leads regarding client issues, internal agency issues, changes in account status, etc.

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelors

Related Field

LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED

2 years

Related Work Experience

KNOWLEDGE & SKILLS

Microsoft Office

Familiarity with Microsoft Word, Excel, PowerPoint

Microsoft Excel

Proficient in advanced functions and formulas to perform VLOOKUP, pivot tables, charts, graphs and data capture

Media Tools

Proficiency in media tools including KANTAR, eValient, SRDS, MBOX - Level II

COMPETENCIES

Organization

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

OTHER INFORMATION

Comments

N/A

STATEMENT OF UNDERSTANDING

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.


In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

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Details

  • Job Reference: 662863054-2
  • Date Posted: 20 July 2022
  • Recruiter: Solve(d)
  • Location: Chicago, Illinois
  • Salary: On Application