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Outreach Coordinator - Growing MLTC Fallon Health Weinberg

Buffalo, New York
Job Type
1 Aug 2022

About Fallon Health:

Founded in 1977, Fallon Health is a leading health care services organization that supports the diverse and changing needs of those we serve. In addition to offering innovative health insurance solutions and a variety of Medicaid and Medicare products, we excel in creating unique health care programs and services that provide coordinated, integrated care for seniors and individuals with complex health needs. Fallon has consistently ranked among the nation s top health plans, and is accredited by the National Committee for Quality Assurance for its HMO, Medicare Advantage and Medicaid products. For more information, visit .

Fallon Health Weinberg-MLTC:

Fallon Health Weinberg-MLTC is a partnership between Fallon Health of Massachusetts and Weinberg Campus of Erie County, New York. Fallon Health Weinberg a Managed Long Term Care (MLTC) is a plan to serve the health needs of dual-eligible residents of the Western New York counties of Erie and Niagara. Fallon Health Weinberg expands the choices that residents of Erie and Niagara Counties have when it comes to high quality, affordable health care.

Job Summary:

The primary responsibility of the Outreach Coordinator is to maximize marketing efforts to generate referrals in order to meet enrollment goals that assists in the growth and retention of membership.


Primary Job Responsibilities:

In consultation with the Program Director, sets referral and enrollment targets and meets them.
Assists in development of the annual marketing plan
Arranges and carries out individual and group presentations to Fallon Health Weinberg staff, community groups, and agencies.
Maintains consistent contact with referral sources.
Researches community outreach activities appropriate to the Fallon Health Weinberg market.
Participates in community outreach activities, such as senior fairs.
Maintains referral tracking system and contact file for evaluation purposes.
Prepares monthly referral and enrollment/disenrollment reports and other pertinent statistics.
Meets regularly with the Fallon Health Weinberg Intake Coordinator to discuss progress of referrals and solve problems.
Assists the Intake Coordinator as needed and serves in that position during Coordinator s time off.
Participates in the quality improvement activities related to the referral and enrollment processes as necessary
Build relationships with appropriate partners at local Senior Centers, Housing authorities, offices of the aging, home care companies, community organizations and other resources. Drop by regularly to ensure all marketing materials are available and promote referrals and lead generation.
Track and report on all sales activities.
Demonstrate strong sales skills and willingness to "own" a prospect from start to finish..
Handle all leads by mailing out Sales Kits, following up with an outbound calls in order to promote home visit appointments
Update referral information as necessary throughout the enrollment process
Work with referral to determine areas preventing enrollment and resolve.
Adhere to regulatory guidlelines regarding the Fallon Health Weinberg MTLC
Maintains a personal touch in all correspondance and communication with prospects.
Work very closely with team members to solve customer problem. Offers solutions and suggestions for process and product improvement to management. Determine, understand and meet prospect needs.
Assist in training activities as needed.
Other duties as assigned


Associates Degree or equivalent combination of education and experience.




Knowledge of customer service and marketing principles and practice
2 years experience in sales or service environment preferably "customer facing"
Previous experience coordinating sales activities and events as well as providing support in the field.
Strong knowledge of Microsoft Office products
Demonstrate strong customer service skills and willingness to "own" a prospect from start to finish
Excellent verbal and written communications skills.
Ability to work independently and exercise sound judgment.
Ability to establish effective relationships with community members, referral sources, and co-workers.
Ability to maintain accurate records and prepare clear, concise reports, correspondence, and other written materials.
Possession of a valid New York driver s license and a vehicle to be used for marketing activities and home visits.

Fallon Health Vaccination Requirements:

To protect the health and safety of our workforce, members and communities we serve, Fallon Health now requires all employees to disclose COVID-19 vaccination status. As of 2/1/2022, all roles not designated as "Remote" require full COVID-19 vaccination and Fallon Health will obtain the necessary information from candidates prior to employment to ensure compliance. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Fallon Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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  • Job Reference: 674058508-2
  • Date Posted: 1 August 2022
  • Recruiter: Fallon Health
  • Location: Buffalo, New York
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent