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Social Media Strategist

Location
Eugene, Oregon
Posted
20 Jul 2022

The University of Oregon School of Journalism and Communication (SOJC) is looking for an experienced and creative social media strategist to help us build our social presence, recruit students, spread the word about faculty research, and tell our story to alumni, donors, the media, and the public. We want someone who is organized, detail-oriented, creative, collaborative, and passionate about social media, communication, and marketing. Do you live to create beautiful social content, love driving engagement and planning strategic campaigns, and find joy in writing compelling copy? Would you thrive as part of a collaborative creative team while also taking initiative and working independently? And does helping the next generation of journalists and strategic communicators find their calling sound like a good way to spend your time? Then we can't wait to meet you.


Hybrid work is negotiable, but candidates would be required to work in our offices-located on the gorgeous University of Oregon campus in beautiful Eugene, Oregon-for at least part of each week.  


Special Instructions to Applicants

Please apply directly on the company website at:


Application period closes August 8, 2022.


In addition to your resume, please upload a cover letter that clearly articulates how your experience makes you an ideal candidate for this position.


Who We Are

The Communication Office at the UO School of Journalism and Communication (SOJC) plays a key role in advancing the strategic objectives of the school and the university, including recruiting talented students and faculty, inspiring alumni and donor support, and enhancing the national reputation of the school. Our team of five communicators plans and implements the school's overall marketing and communication strategy; actively manages and directs the school's website and affiliated web and social media presences; plans, creates, produces, and distributes a range of materials, including annual reports, presentations, newsletters, brochures, blogs, advertisements, and videos; and develops and administers the school's brand identity standards in accordance with the university's overall marketing strategy and identity standards.


The SOJC is an ACEJMC-accredited program with a century-long history at the University of Oregon, a comprehensive research university located in beautiful Eugene, Oregon, and a member of the Association of American Universities (AAU). Our program thrives as a journalism and communication school known for its supportive community, flexibility, hands-on learning experiences, and dedication to truth and social responsibility. We offer four undergraduate concentrations (in advertising, journalism, media studies, and public relations), five professional and academic master's programs, and a doctoral program in communication and media studies.

 

What You'll Get to Do


As the SOJC's Social Media Strategist, you will serve as the primary project manager, strategist, and social content producer for all SOJC social media channels, including Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok. You'll report to the director of communication and collaborate with the SOJC Communication team and other faculty and staff to lead social media initiatives and support ongoing communication work. That means you'll serve as the point person for SOJC social media channels, manage many creative projects, write copy, create or edit visual and video content, and contribute to strategic planning. You'll need proactive communication skills, creative content production chops, the ability to make independent decisions, a commitment to upholding and promoting DEI principles, and the ability to collaborate with team members to align our social media and other communication strategies with the SOJC brand. You will also get to supervise 1-2 talented student interns.


Here's the breakdown:


35% Social Media Project Management and Logistics

  • Monitor all social channels on a daily basis and engage with communities on each channel, sentiment monitoring, resharing, replying, and answering direct messages and from target audiences.
  • Collaborate with the Managing Editor on development, maintenance, and implementation of the SOJC Content Calendar.
  • Anticipate needs, prioritize work, meet deadlines, and actively communicate progress and deliverables to the Director of Communication and other partners.
  • Work with event manager and Communication Team to plan and lead event-related social media, including but not limited to live event coverage, live tweeting, coordinating Twitter
  • Spaces, and event promotion.
  • Lead social media projects and collaborate on larger Communication Team projects using Asana or similar project management software as well as project management best practices.


30% Content Production

  • Create content for social channels, including but not limited to copy, videos, photos, illustrations, polls, and games.
  • Write and post copy daily for all channels, following best practices for each platform and audience.
  • Clearly communicate needs for social media graphics to Creative Lead/Senior Graphic Designer.
  • Regularly seek out and pitch social media ideas to meet communication goals.


20% Social Media Strategy

  • Research and stay current on social media best practices.
  • Develop policies and guidelines for students, faculty, and staff.
  • Develop and implement an annual social media strategic plan that aligns with the SOJC and Marketing Strategic Plan.
  • Work with the Director of Communication, Digital Marketing Specialist, Creative Lead/Senior Graphic Designer, and Managing Editor on key campaigns and evaluations.
  • Track and compile social media metrics and conduct channel audits as needed.
  • Collaborate with UO-wide social media advisory group to advance university goals and share best practices.


10% Student Intern Management

  • Direct 1-2 student social media interns. Work with students to develop content that showcases student experiential learning.
  • Evaluate and provide guidance on the work of student interns.
  • Schedule and run weekly student intern meetings.
  • Conduct hiring and onboarding processes for student interns as needed.
  • Develop and coordinate the work of external student social influencers/content producers.

 

The Skills You'll Need

 

Minimum Requirements:

     Three years of experience as a public relations representative for an organization that involved gathering information, writing and/or producing materials, presenting information to the public, handling public relations, preparing press releases, or interaction with the news media. (Just to clarify, this job does not require writing press releases or interacting with news media, but it does require 2+ years of experience producing content and strategies for organizational social media accounts.)


     At least one year of this experience must have involved participating in planning and administering an organization's public relations program. This can include leading the planning and management of major publications, websites, marketing projects, etc. (Social media accounts count as a public relations program .)


     A bachelor's degree in journalism, communications, marketing, or a closely related field may substitute for up to two years of the general experience but will not substitute for the one year of specialized experience.

 

Professional Competencies:

  • Ability to manage social media content and accounts to meet business or institutional goals, including strategy, logistics, and content production.
  • Ability to use content creation tools such as Adobe Creative Suite and social media management applications such as Hootsuite, Falcon.io, or similar.
  • Ability to track, analyze, and report social media metrics.
  • High-functioning organizational skills while collaborating as part of a larger team.
  • Ability to deal with ambiguity, shift gears comfortably when situations change, prioritize work, and manage multiple deadlines effectively and independently in a fast-paced environment.
  • Commitment to promoting and enhancing diversity, equity, and inclusion, and ability to communicate and work effectively with individuals from diverse backgrounds and cultures.

 

Preferred Qualifications:

  • Experience with vertical video production for social media platforms such as Instagram and/or TikTok.
  • Experience producing social media graphics within a brand.
  • Strong understanding of ADA compliance best practices for social media.
  • Project management experience, preferably using a program such as Asana, Trello, Basecamp, Wrike, or similar.
  • Understanding of sponsored/boosted content, digital advertisements, and social media advertising campaigns.
  • Experience managing or advising junior employees or interns.


FLSA Exempt: No

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